It’s no secret that good logo design is crucial for creating impactful branding. When people are able to recognise your brand by simply looking at a visual representation (your logo), you can be confident that you have been successful in creating a brand that is prominent in the marketplace. While it is important to understand that a brand is made up of a number of elements we should not ignore the role that logos play in the big picture.
The last decade has been one of the most lucrative for Dubai and as a result also for many locally based businesses. If your business is flourishing, or you are just starting out, you should be looking to build a strong corporate brand identity to push your company’s growth potential even further.
The first question when you are looking to create a brand for your business is ‘how to find a good brand design agency in Dubai?’ However the second thought that often comes to mind takes priority and becomes the deal breaker for many, namely ’how much do branding agencies in Dubai charge?’
There are many branding agencies in Dubai all with varied degrees of creativity embedded in their portfolio. Some are very good, and sadly many are terrible. However, the key to finding an agency that suits you and is going to add value to your brand and your business is finding one that create brand experiences tailored to each individual client.
I often get asked ‘why is a brand important?’ The answer is everywhere you look - from well known coffee houses, to airlines and companies that bring you that latest must have gadget. Brands are all around us, but I believe the real question is ‘why is what lies beneath the brand important?’
In order to answer this question let’s look at some of the common branding misconceptions and the role of branding agencies in Dubai.
A strong brand identity, what does that really mean? Is it the name of the brand? Or is it who you are as a brand? For instance take the name John; John is such a common name, yet my DNA and personality are unique to myself, and in turn how I am perceived by my friends, my family and acquaintances. Similarly, there are numerous brands in the market. Yet who your brand is,how it positions itself and interacts with the consumers is based solely on what I like to call the big idea.
Let’s take a moment to talk about logo designing in Dubai. While it is imperative to understand that a brand is more than a logo, there is no discrediting the role logos play whilst branding. How you present your brand, and how customers view you, are both factors that are heavily reliant on the logo design. Logos visually represent who you are as a brand.
This topic is really close to my heart; it resonates deeply with what we, at Joie design - a branding agency in Dubai, believe in. I cannot stress enough on the importance of branding. So naturally, when it comes down to it, I am very particular about it. Branding when done right, is like pure magic; yet there is a common misconception that surrounds branding that often confuses a brand with just a logo.
So at the risk of being repetitive, let’s delve right into it and talk about branding and what it really means.
Finding a branding agency in Dubai for your company can be quite a lot like looking for an apartment; so many requirements to fit into one house. But many a time our clients have come to us disheartened with their previous agency, not really understanding how a branding agency can help elevate their business. So I’ve listed out 5 key questions that you should ask branding agencies to help you find the perfect fit for your company.
Today I want to talk about Apple.
Apple were recently voted as Dubai’s no 1 brand, which is no mean feat considering they are only opening their first M.E. stores tomorrow (MOE, Dubai and Yas Mall, Abu Dhabi). Now here is an example of branding done right!